MBA (IMB) Candidate @ SDA Bocconi Asia Center (2024–2026)
Marketing • Growth • Product
📍 Mumbai, India
📩 [email protected] | 📞 +91 8498862790
🔗 linkedin.com/in/niharikapabba
I build data-driven growth and product solutions using consumer insights, funnel analytics, and cross-functional execution.
Previously worked across manufacturing, D2C, and B2C environments.
🔹 Resume (Marketing) → https://docs.google.com/document/d/1SALI2O-TY1Kbyr85B2eOW6oR6S92FMvHeMgkgo1gwv0/edit?usp=sharing
🔹 Resume (Product) → https://docs.google.com/document/d/1Ug2mrWU9HKAJoeFMKC4rh0WP1Xinu8EVyo1VX2K6u-U/edit?usp=sharing
🔹 Proof of Work Folder (Drive) → https://drive.google.com/drive/folders/1D8fYZxMUHaL3nSynTOBYH85kQe_Yimjo?usp=sharing
Problem: Needed a scalable system to generate qualified leads and revenue
Action: Built WhatsApp + Instagram funnel + tracked performance via dashboards (CTR, CAC, ROI)
Result: 6,000+ leads | 15% conversion | INR 4,00,000 revenue
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